Our Story

Ella and The Roo is a luxury children's interiors shop specialising in personalised prints and artisan animal wall decorations for children and the home. 

Rachel Howkins, mother to three children and creator of Ella and The Roo, established her business in 2016 from her dining room table whilst on maternity leave with her first daughter. Spending every nap time moment either drawing or at the sewing machine creating her products. Rachel has a passion for helping children develop their learning through interior products and inspiring young imaginations.

Follow our journey on Instagram @ellaandtheroo 

Thank you for visiting Ella and The Roo